Impression-level ad revenue

Impression-level ad revenue provides you with a granular calculation of how much revenue was generated by each ad impression.

The XMediator SDK provides this data on the ad's impression callback for you to use in your internal systems or any mobile measurement partner (MMP).

ImpressionData class

The ImpressionData class is passed as a parameter of the didRecordImpression callbacks on each ad format.

Field	Data type	Description
revenue	number	Estimated revenue that the ad generated.
ecpm	number	Ecpm value for the ad.
placementId	string	Placement id of the waterfall used to load this ad.
adNetwork	string	Name of the network used to render this ad.
mediation	string	Name of the mediation service used to mediate this ad network.
subNetworkName	string	Name of the sub network used to render this ad, if available.
creativeId	string	Id of the creative rendered, if available.
adSpace	string	The name of the ad space provided when presenting the ad, if available.
waterfallResult	LoadResult	Describes the result of the waterfall used to load this ad.

SDK-to-SDK integration samples

MMPs usually recommend an SDK-to-SDK integration over a S2S/API one, as they are able to provide less revenue matching discrepancies, more data in real time, and tools such as SKAdNetwork conversion value management based on ad revenue.

Adjust

useRewardedEvents(
    {
        onImpression: (placementId, impressionData) => {
            // You have to map the sdk's mediation values to adjust expected ones. eg, 'applovin_max_sdk'
            const source = impressionData.mediation;

            var adjustAdRevenue = new AdjustAdRevenue(source);
            adjustAdRevenue.setRevenue(impressionData.revenue, "USD");
            adjustAdRevenue.setAdRevenueNetwork(impressionData.adNetwork);
            adjustAdRevenue.setAdRevenueUnit(impressionData.placementId);

            Adjust.trackAdRevenue(adjustAdRevenue);
        },
    },
    []
);

AppsFlyer

useRewardedEvents(
    {
        onImpression: (placementId, impressionData) => {
            // You have to map the impressionData.mediation value to the expected ones. eg, 'MEDIATION_NETWORK.IRONSOURCE'
            const mediation = MEDIATION_NETWORK.IRONSOURCE;

            const adRevenueData = {
                monetizationNetwork: impressionData.adNetwork,
                mediationNetwork: mediation,
                currencyIso4217Code: 'USD',
                revenue: impressionData.revenue,
                additionalParameters: {},
            };

            appsFlyer.logAdRevenue(adRevenueData);
        },
    },
    []
);

Singular

useRewardedEvents(
    {
        onImpression: (placementId, impressionData) => {
            // You have to map the impressionData.mediation value to the expected ones. eg, 'AppLovin'
            const mediation = 'AppLovin';

            const adData = {
                adPlatform: mediation,
                currency: "USD",
                revenue: impressionData.revenue,
            };

            Singular.adRevenue(adData);
        },
    },
    []
);